This is for you if
You've reached that point. The business needs to change.
Post-acquisition.
Multiple businesses coming together. It needs to work as one.
Rapid growth.
What worked before no longer does. Cracks are starting to show.
Turnaround.
Performance needs to improve now. Waiting isn’t an option. Strategy stuck.
Directions clear.
Decisions aren’t translating into action. Large-scale change. Thousands need to work differently. Someone has to make it land.
My approach: head, heart, hand
I’ve worked across industries from scale-ups to FTSE 100, privately owned to PE-backed. You know your sector. I know how to make change land in it.
HEAD
Get Clear
What’s really going on? What needs to shift?
I pressure-test your thinking, surface the issues, and align your leadership team on what needs to happen.
HEART
Build Belief
Change only lands if people own it.
I help you bring your leaders with you and build genuine buy-in – not performed agreement.
HAND
Make it stick
I don’t hand over a report and leave.
I work alongside your teams to design, build, and deliver until change becomes the new normal.
You can't transform people. You can only create conditions where they choose to transform themselves.
— Codie James
What an engagement looks like.
Diagnostic
Sprint
The reality check before you commit.
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I spend time with your leadership team, your people, and your numbers – and I look at the market around you. Not to validate what you already think, but to understand what is actually happening.
We get clear on what to protect, what needs fixing, and what has to change.
You leave with
Clarity on where to focus and what needs to happen first.
From there, you decide the next step. That could be continuing with my support into design and delivery, or taking it forward yourselves. Whatever route you take, I’ll make sure you’re set up to succeed.
Transformation Partnership
End-to-end change, from discovery through to embedment.
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You leave with
Change in place – and a team that’s stronger for it. Aligned leadership, change that’s landed through the layers, and momentum that continues without me.
I work with you to turn agreed direction into practice.
That means getting clear on priorities and decisions, then working alongside your leadership team and wider organisation to redesign what needs to change – whether that’s structure, operating model, capability, or all three. I stay close as it’s delivered, tested, and embedded.
This is practical work done in the business, not from the sidelines.
For smaller engagements, I work alone. For larger programmes, I bring people I trust.
Looking for executive coaching?
Proof it works.
Morrisons
FTSE 100 RETAIL
MONTHS
SITES
500 stores transformed.
Revenue up. Pride restored.
Individual Restaurants
HOSPITALITY
WEEKS
3
BRANDS
33
SITES
Regional model redesigned.
Ready to scale. Culture protected.
Adler &
Allan
PE-BACKED (GOLDMAN SACHS)
WEEKS
16
ENTITIES
Legal and Compliance operating model designed to PE standard. Board-endorsed in 12 weeks.
What they say
"Codie is a sought-after leader who drives complex change with energy, positivity and sharp execution. A real asset for any firm adapting at pace."
David Potts
Former CEO, Morrisons
"Codie designed and delivered two national transformations... creative, diligent and utterly dependable."
Jayne Wall
Operations Director, M&S
"Codie's dynamic and positive approach allowed a rapid deep dive into our organisation, providing clear insights and actionable priorities."
David Carroll
Chief Business Officer, Individual Restaurants
"Codie's people-first approach brought clarity and structure. She delivered a programme that stood up to board-level scrutiny."
Anne Blakey
Legal Counsel, Adler & Allan
“Codie is an excellent coach…your energy is infectious and insights are transformative.”
Susanne Luick-Nijboer
Senior Vice President, Danone
"Codie is a sought-after leader who drives complex change with energy, positivity and sharp execution. A real asset for any firm adapting at pace."
David Potts
Former CEO, Morrisons
What they say
"Codie was brought in by my CEO to design a scalable operating model at a time when serious growth was coming. I'll be honest, at first I was sceptical – but after a few weeks? Absolutely the right call. She turned all the ideas flying around into something we could actually execute. I still message her to say 'a little sprinkle of Codie just came into the board meeting with me.' One in a million."
Francesco Fiore
MD, Piccolino Restaurants
You can't transform people. You can only create conditions where they choose to transform themselves.
— Codie James
It starts with a conversation
Whether you need support now or just want to talk things through, let’s take a look at what’s getting in the way.