The Journey
I spent ten years on the inside before I stepped out to help others through it. I know where change breaks down, and what it takes to make it stick.
Years
Inside Morrisons
I joined Morrisons as a trainee after A-levels, studying for my degree at weekends because I wanted to be in the work, not reading about it.
Fast-forward ten years… I was on the Senior Leadership Team – accountable for Market Street operations across 500 sites and leading a multi-million-pound transformation.
In between, I took a deliberate zig-zag across the business – commercial, people, operations, transformation. Building Morrisons’ first franchise model. Delivering the Amazon partnership from idea to national scale. Running e-commerce teams. Even a period as a trader.
I wanted to understand how all the pieces connected. And even then, I got it wrong. Moved too fast… Designed too far from the front line…
Get the what right but the how wrong, and nothing moves.
Then COVID Hit
Twenty of us were pulled out to lead the response.
Feeding the Nation. Seven days a week. Decisions that couldn’t wait. A team running on adrenaline and purpose.
That’s where I learned what I now build for every client: a shared purpose bigger than any single role, clarity at speed, trust under pressure, and leaders who don’t wait to be told what to do.
Transformation isn't just about the plan.
It's about the people who have to make it real.
Do they understand it? Do they believe in it?
Does it make sense in their world? Without that, nothing lands.
After Morrisons
I went consulting-side and found my sweet spot – in the room with leaders, solving real problems, watching change take hold. But the higher I climbed, the further I got from exactly that.
I was reviewing decks instead of making things happen.
Now
So in 2024, I started Bespoke Growth Solutions.
One principle: strategy, people, and execution have to connect.
One commitment: I leave you more capable than when I arrived.
Now I work with CEOs and senior leaders across the UK who want transformation done right – so it lands, and it lasts.
Jonathan Potter
Managing Director
After Morrisons
I went consulting-side and found my sweet spot – in the room with leaders, solving real problems, watching change take hold. But the higher I climbed, the further I got from exactly that.
I was reviewing decks instead of making things happen.
Now
So in 2024, I started Bespoke Growth Solutions.
One principle: strategy, people, and execution have to connect.
One commitment: I leave you more capable than when I arrived.
Now I work with CEOs and senior leaders across the UK who want transformation done right – so it lands, and it lasts.
What they say
Anne Blakey
Legal Counsel, Adler & Allan
Jonathan Potter
Managing Director
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