TRANSFORMING BIG BUSINESS INSIGHTS INTO SME SUCCESS

I help high-achievers like you to unlock the potential your business deserves.

Codie James, delivering workshop to UK SME CEOs and Founders.

I’m the problem-solver you’ve been searching for . . .

I spent over a decade helping some of the biggest FTSE30 and FTSE100 brands in business to stay agile, competitive, and relevant in rapidly changing markets. 

I learned firsthand what it takes to: 

  • Build scalable systems
  • Empower teams
  • Deliver profitable results at scale.

It hit me that the skills, framework, and insights I’d developed could be game-changing for a different kind of leader – the founders and CEOs of SMEs, hustling to scale and navigate the pressures of growth. 

My mission is to combine the best of big-business strategy with your entrepreneurial spirit and agility to help you succeed.

Codie James at desk, speaking to coaching client

What I bring to your table:

  • Big Picture Thinking - Real-world insights, strategies, and experience from working with global organisations, tailored to the unique needs of SMEs.
  • Hands-On Expertise - A practical approach that delivers quick wins and sustainable growth.
  • Empathy and Connection - A natural ability to build trust, relationships and empowerment.
  • Clarity Amid Chaos - The rare ability to cut through the noise and focus on what drives results.
  • Passion and Drive - Known as an ‘infectious powerhouse’, I bring unstoppable energy and enthusiasm into your business.
  • Founder-First Focus - Tools and frameworks designed specifically to tackle the challenges SME leaders face.
Qualifications:
  • First Class Honours Degree in Business Management
  • Post Graduate Certificate in Business and Personal Coaching
  • ICF Accredited Business and Personal Coaching Certificate
Awards:
  • Management Today - 35 under 35 Winner
  • The Grocers Top New Talent 2014
  • Yorkshire Young Achiever 2014
Credentials:
  • ICF-Accredited Coach
  • Hogan Certified (HPI, HDS, MVPI)
  • Leading SAFe 5.1 - Scaled Agile, Inc
  • Driving & Releasing Change - PA Consultancy

Proven expertise in driving scalable, profitable growth…

I deliver impactful results through strategic focus, operational excellence,
and people-driven change.

Driving Incremental Profitable Growth

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Optimising Operations

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Leadership Roles

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People-Focused Transformation

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Contact details

Linkedin
Bespoke Growth Solutions Limited

Registered in England: 15733365
VAT Registration: 470 0349 16

Copyright © 2024 Bespoke Growth Solutions , All rights reserved.

Driving Incremental Profitable Growth

  • B2B Partnerships: Through market expansions, new customer offerings and strategic collaborations (including the Morrisons/Amazon partnership).
  • Global & National Franchise Models: Drove incremental profitable revenue for a QSR brand globally and a UK retailer nationally by establishing a new route to market with low minimum capital investment.
  • Customer Experience Optimisation: Achieved consistent, profitable growth by deeply understanding target audience needs and transforming insights into seamless, end-to-end customer journeys. Experienced in delivering these results for startups and scale-ups in service-based industries.

Optimising Operations

  • Target Operating Models: Optimised people, processes and systems with strategic goals to deliver enterprise-wide and team-level solutions for blue-chip firms and SMEs.
  • Operational Efficiency: Streamlined systems and processes to boost productivity, consistency, and achieve cost savings.
  • Buying Better & Spending Smarter: Designed and delivered commercial strategies and tactical quick wins to unlock cost-savings for large organisations (including the UK’s largest purchaser) and startups alike.
  • Workforce Planning: Improved ROI by aligning the right people to the right tasks at the right time across FTSE30 and start-up environments.

Leadership Roles

  • Delivery Director (Sullivan & Stanley): Member of the SLT with P&L, internal operations, customer delivery, and talent development accountabilities.
  • Consultancy Director & Executive Coach (PA Consulting): Led complex, cross-sector transformations focusing on strategy, people, operations, and commercial excellence. Also developed customer-centric, go-to-market value propositions to drive measurable impact.
  • Head of Market Street (Morrisons): Managed food operations across 500 stores and led the largest capex/opex transformation programme.
  • Senior Transformation Leader (Morrisons): Led portfolio of change programmes for the board driving commercial growth, operational improvements, and people-focused change.

People-Focused Transformation

  • Talent Strategy & EVP: Attracted, developed, and retained high-calibre talent to unlock maximum growth in organisations of all sizes.
  • High-Performance Coaching: Guided executives and founders to transform their leadership, build resilience, and create high-performing teams.
  • Positive Behavioural Change: Delivered bespoke programmes targeting team performance, customer experience, and sales excellence.