STRATEGIC ALIGNMENT

One team. One direction. Built together.

I help leadership teams get honest about where they are, clear on where they're going, and aligned on how to get there.

Sound familiar?

Your team is capable.
What's missing is the space to get properly aligned.

Too many priorities, not enough focus

Strong functions, but not yet working as one

A vision on paper that doesn't unite or inspire

Big ambitions, but no clear milestones – no shared sense of what needs to land by when

Strategy that gets set then forgotten

Hard conversations that keep getting postponed

This isn’t about fixing what’s broken. It’s about creating the conditions to think together, decide together, and move together.

Why alignment matters.

The difference between good and great is often invisible.

30-40%

of strategic initiatives underperform because leadership isn't truly aligned

2x

the engagement in the layer below when direction is crystal clear

Months Saved

when the hard conversations happen early, not late

Even strong teams leave performance on the table when alignment is assumed rather than built.

What we build together.

 A structured process. Your direction. Built by your team.

I create the space, structure, and outside perspective. Your team does the thinking.

 

LISTEN WHY WHERE WHAT WHO

SHARED REALITY


Where you actually are – through listening sessions, colleague surveys, performance reviews, and market perspective. Not assumptions. Evidence.

VISION & SUCCESS


Where you're headed and what good looks like – vivid enough to unite, clear enough for everyone to repeat.

CASE FOR CHANGE


Why this, why now – a compelling story that creates urgency and gives everyone a reason to move.

PRIORITIES & PLAN


Fewer, bigger priorities. Clear owners. Clear milestones. An enabling plan that connects strategy to budgets, resources, and decisions.

RHYTHM & WAYS OF WORKING


How it lands and sustains – the leadership rhythm, decision rights, and governance that keeps it alive.

Note: If your challenge is structural – how work flows, reporting lines, decision rights at every level – that’s Operating Model work. I do that too. But alignment comes first.

Explore Operating Model →

Is This Right For You?

For leadership teams ready to do the work.

You're entering a new chapter – new strategy, growth phase, or leadership change

Your team is strong, but you know there's another gear

You've grown fast and alignment hasn't kept pace

You want fewer priorities, owned more deeply

You don't have a strategy yet – and need to build one together

Not for teams looking for validation. For teams ready for honest conversation.

I build capability in your team, not dependency on me. That's why it sticks when I leave.

Why this, why now?

The best leadership teams invest in alignment the way elite athletes invest in coaching – not because they’re struggling, but because they refuse to stand still.

Get this right and everything accelerates. Decisions stick. Initiatives land. Your best people stop navigating the politics and start delivering the work.

What Leaders Say

Clarity, Pace & Lasting Change

“Codie’s dynamic and positive approach, allowed a rapid deep dive into our organisation, providing clear insights and actionable priorities.”
David Carroll, Individual Restaurants, leadership alignment testimonial
David Carroll
Chief Business Officer | Individual Restaurants
“Codie is a sought-after leader who drives complex change with energy, positivity and sharp execution. A real asset for any firm adapting at pace.”
David Potts, former Morrisons CEO, testimonial for Codie James
David Potts
Former CEO | Morrisons

If this resonates, let’s have a conversation.

30 minutes. Just to understand what's going on and whether I can help.

Questions I often get

Questions I often get

That's fine. This process works whether you're aligning around an existing strategy or building direction from scratch.

Typically 4–6 weeks. Some are shorter; others extend into implementation support. We scope it together.

Typically from £15k–£40k depending on team size, complexity, and scope. We agree fees upfront – no surprises.

Absolutely. The best teams invest in alignment proactively – at the start of a new chapter, after rapid growth, or because they know there's another gear. This isn't remedial. It's how high-performing teams stay that way.

Strategy consultants tell you what to do. I create the conditions for your team to work it out together – with structure, outside perspective, and the hard questions you might not ask yourselves.

Then we'll learn from what didn't land. Usually the issue is that alignment was a moment, not a rhythm – or the hard conversations didn't actually happen. This time we embed it properly.

Yes. The individual conversations are where I learn what's really happening – and where trust gets built before we get in a room together.

I facilitate – your team builds the answer. Through honest conversations, diagnostic analysis, and intensive working sessions. No PowerPoint theatre.

Away-days create energy but rarely create change. I focus on surfacing what's really going on and making sure it gets addressed – not just discussed.

That's Operating Model territory – structure, decision rights, processes across the organisation. I do that too. But alignment comes first.

Explore Operating Model →